Braida’s story is linked to that of Rocchetta Tanaro, a small town in the Monferrato area. Some of the vineyards were owned by grandfather Giuseppe, who left them to his son Giacomo, and now they are cultivated by Giuseppe and Raffaella Bologna. The estate is the product of the enthusiasm, passion and entrepreneurial courage of a bona fide Rocchettese, Giacomo Bologna. “Braida” was the nickname that Giacomo’s father, Giuseppe Bologna, a professional carter, had earned himself by playing handball, because of his resemblance to the champion of this sport. Along with his father’s nickname Giacomo also inherited his love of the sport and of horses, and a large Barbera vineyard on the Rocchetta hills. Today, Braida is synonymous with Barbera, and more: the winery produces traditional wines with tenacity and pride. Values of commitment and responsibility towards their community, of awareness and attention to environmental and social sustainability, have been handed down to the fourth generation of the Bologna family, who are just beginning to take their first steps in the family business.